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     2026:5/2

International Journal of Social Science Exceptional Research

ISSN: (Print) | 2583-8261 (Online) | Impact Factor: 8.41 | Open Access

Product brand positioning strategies of global travel and tourism corporations in the Vietnam market

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Published:

Volume: 3 | Issue: 2 | Pages: 29-39

Subject:

Country: Vietnam

License: CC BY 4.0

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Abstract

Vietnam's tourism industry in recent years has been developing strongly, becoming one of the country's key economic sectors. Along with the increase in tourism demand, Vietnam's tourism market also attracts the participation of many global travel and tourism corporations. "Product brand positioning strategies of global travel and tourism corporations in the Vietnam market" is an important and practical topic, attracting the attention of many researchers and businesses. 

How to Cite This Article

Doan Lieng Diem (2024).

Product brand positioning strategies of global travel and tourism corporations in the Vietnam market

. International Journal of Social Science Exceptional Research (IJSSER), 3(2), 29-39.

Publication Information

Journal: International Journal of Social Science Exceptional Research (IJSSER)

Publisher: Anfo Publication House

ISSN: (Print), 2583-8261 (Online)

Frequency: Bimonthly

Language: English

Open Access: Yes - This article is distributed under the terms of the Creative Commons Attribution 4.0 International License

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