Abstract

In Vietnam in recent years, the tourism industry has received great attention from the party, the state and the General Department of Tourism. Tourism is considered an important economic sector and Vietnam is one of the countries with extremely large tourism resources. If exploited and used properly, it will bring enormous profits to the country's economy. That is why the tourism industry in our country is gradually developing strongly, tourism revenue is increasing rapidly. Travel and tourism companies are gradually asserting their brands among international partners, and competition among domestic companies is also very fierce. To survive and develop in today's market economy, companies need to have effective business policies to ensure revenue, in which Vietravel travel company and Saigontourist company are no exceptions. Brand promotion strategy plays an important role in building and maintaining a positive image of Vietravel travel company and Saigontourist company. It helps create awareness, enhance credibility, attract customers and can even motivate them to choose your travel services over your competitors. This strategy also helps create a sense of consistency and uniformity in how the brand is experienced across different channels. Saigontourist and Vietravel are two of the leading travel companies in Vietnam. Saigontourist mainly focuses on domestic and international travel services, providing tours, air tickets, hotel reservations and other related services. Meanwhile, Vietravel also offers similar services but they have a stronger focus on organizing domestic and international tours for tour groups and individual passengers. Both companies have effective brand promotion strategies, consistent with positioning and target customer segments. Vietravel: reaches diverse customers, focuses on competitive prices, rich products, focuses on online marketing, famous event organizers Saigontourist: targets high-end customers, focuses on professional services, unique experience, focusing on building a reputable and quality brand.