Abstract

This research explores the critical role of family communication in shaping gender roles and socialization in children within the context of a digital world. The increasing prevalence of digital media has significantly transformed how children perceive and internalize gender norms, offering exposure to diverse representations of gender, including non-binary and fluid identities. This paper investigates the ways in which family communication spanning parent child interactions, sibling influences, and extended family dynamics shapes children's gender identity development and socialization. Drawing on key theoretical frameworks such as Social Learning Theory, Cognitive Development Theory, and Gender Schema Theory, the paper examines how children learn gender roles through family interactions and digital media. It also addresses the challenges families face in navigating the generational divide between parents raised in a pre digital age and children as digital natives, highlighting the tensions between traditional family values and progressive digital portrayals of gender. The implications for parenting, policy, and education are discussed, offering recommendations for parents to engage in open communication and media literacy, as well as for schools and policymakers to support families in fostering inclusive gender development. This review emphasizes the need for further empirical research, particularly longitudinal studies, to better understand the long term effects of digital media on children's gender socialization. Ultimately, this paper also underscores the importance of family communication as a foundational element in shaping children’s gender identity in the digital era.