Abstract

Against the backdrop of the "Belt and Road" Initiative promoting the construction of cultural soft power, this paper focuses on the current status of the foreign translation, introduction, and international communication of Yancheng's intangible cultural heritage. It points out existing issues such as limited target audiences, narrow communication channels and lack of attractive content. By deeply analyzing the cultural characteristics and communication practices of Yancheng's intangible cultural heritage, the paper proposes countermeasures including optimizing translation subjects, innovating translation strategies, and expanding communication channels. These measures aim to enhance the cultural influence of Yancheng's intangible cultural heritage and provide a reference for the external communication of intangible cultural heritage in other regions. Meanwhile, it emphasizes the importance of building a diversified and collaborative communication subject, decoding cultural content, creating cross-cultural communication IP, and achieving precise audience reach, so as to promote the effective communication and sustainable development of Yancheng's intangible cultural heritage on the international stage.