Event tourism is an integral part of business tourism and, at the same time, an important product of cultural tourism. The main goal of this study is to characterize and analyze event tourism in Poland against the background of business and cultural tourism. The article also contains content on issues such as cultural tourism and business tourism. The study also includes an analysis of the essence of events, event tourism and its types. The author also characterized event marketing and its potential benefits for enterprises and tourist destinations where events take place. The final part of the study contains a presentation of selected events in the form of festivals taking place in Poland. Event tourism undoubtedly influences the development of tourism, including cultural and inbound tourism.