Improving the effectiveness of business marketing activities: Theoretical analysis
Abstract
Currently, Marketing is included as a subject at universities. Marketing is a process that combines theory and practice. Because the production process of goods develops from manual labor to mechanized labor. Businesses mass-produce products in large quantities, resulting in the number of products exceeding market demand. Besides, the products of businesses are not known to consumers. Because nowadays there are many large and small medium enterprises being born. This is also the reason why products are sold less effectively.
How to Cite This Article
Tran Thanh Quan, Mai Thi Hong Dao, Pham Phuong Mai (2023).
Improving the effectiveness of business marketing activities: Theoretical analysis
. International Journal of Social Science Exceptional Research (IJSSER), 2(6), 118-127.