Abstract

In today's competitive market, it is important that businesses not only focus on product quality but also pay attention to their sales activities. This is because sales play a vital role in determining the success or failure of a business. Customers are increasingly demanding and want high quality products at reasonable prices, convenient purchasing and attentive service. Therefore, businesses need to ensure they meet customer needs well, which can only be achieved through effective sales activities. This article provides an overview of the theoretical basis of sales, forms of sales, characteristics of functions, tasks and roles of sales activities, content of sales activities, factors affecting sales goods and some related concepts.