Abstract

The detailed study explores a festival of the Bố Y people in Vietnam, where fairies from the moon are invited to the earthly realm to sing serenades. The research identifies that despite the influence and homogenization of the Han culture on the language of this ethnic group, they still retain and express many traditional cultural values through the festival. This serves as evidence for the significant role of the festival in preserving cultural heritage and coping with the strong influence from the Han culture. Our aim is to provide a profound insight into the important role of the festival in cultural preservation and propose directions for policymakers to promote and conserve the cultural identity of ethnic minorities.