Abstract

This study analyzes the competitiveness of Long an as a tourism destination using the SWOT framework, assessing its strengths, weaknesses, opportunities, and threats. Long an possesses significant competitive advantages, including a strategic location, abundant natural resources, and rich cultural and historical heritage. Additionally, the province has been making substantial investments in tourism development. However, several challenges remain, such as a shortage of skilled human resources, underdeveloped tourism infrastructure, and ineffective destination marketing strategies. In the face of intense competition from neighboring provinces, Long An must adopt a sustainable tourism development strategy, enhance service quality, and strengthen regional linkages, particularly with Ho Chi Minh City and surrounding areas, to increase its attractiveness as a tourism destination.