This study aims to examine tourists’ perceptions toward the service quality of the Art Street and Community Learning Space in the Lower Banlang Area, located in the Old Town district of Surat Thani Municipality. It also investigates differences in perceptions based on personal demographics and travel behaviors. Data were collected from 400 Thai tourists using a questionnaire developed based on the SERVQUAL framework. The findings reveal that the overall level of perceived service quality was high. Among the five SERVQUAL dimensions, tangibility received the highest score, followed by assurance, reliability, responsiveness, and empathy, respectively. Hypothesis testing indicated that gender and place of origin significantly influenced tourists’ perceptions. Additionally, travel behavior variables such as source of information, intention to revisit, and willingness to recommend the destination were found to be significantly related to service quality perceptions. The study recommends that destination developers should focus on enhancing service quality in all dimensions, increase promotion through online media, and regularly conduct satisfaction surveys to support ongoing improvements.