Coffee has become an inseparable part of the academic lifestyle at various levels of higher education, especially at the postgraduate and doctoral levels. Not just a drink, coffee in this context has become a symbol of productivity, intellect, and a social medium that strengthens academic identity. This study aims to analyze Coffee consumer behavior among Doctoral Students: marketing linkages based on academic factors, self-management, and product availability. A descriptive survey research design was used for this study. The population in this study was 96 doctoral students from various study programs who were actively involved in academic activities and had the status of coffee consumers, with saturation sampling methods. Data analysis used descriptive statistics and correlation analysis. The model shows à very good fit in explaining consumé behavior, with Academic factors (X1), Self-Management (X2), and Product Availability (X3) each having very high R-Scores, viz. 0.963, 0.931, and 0.959. This shows that the three variables have à very strong linkaged in influencing consumé behavior. Thus, future research is very important to schedule research replication studies and even research model development studies.