Abstract

In this review, we explore the extent that artificial intelligence has become the source? And what is its role in knowledge marketing, which is a pivotal and important point in contemporary marketing studies. It implicitly explores the existential transformation that AI induces within the framework of knowledge marketing. The study sample consists of data and information from several published research papers, and it follows a literature review approach based on the recommended stages in the PRISMA 2020 protocol. Subsequently, these articles were examined after applying the exclusion criteria if AI was not the subject of study. This study highlights the critical role of verifying the credibility and reliability of sources and adhering to the original source of information in scientific and academic contexts. Additionally, the study recommends referring to the methodologies, theories, and principles that underpin knowledge formation, rather than relying on AI to shape perspectives.