Abstract

Artificial intelligence (AI) has emerged as a transformative technology, revolutionizing various aspects of business operations, including human resources (HR) management. This study aims to analyze the impact of AI on the HR recruitment process in businesses located in Hanoi, Vietnam. Through a mixed-methods approach, involving surveys and in-depth interviews with HR professionals from 20 companies, the research examines the current level of AI adoption, its effects on recruitment efficiency and effectiveness, and the challenges encountered during implementation. The findings reveal that while AI adoption in HR recruitment is still in its early stages, businesses that have embraced AI-powered tools have experienced improved efficiency in candidate screening, enhanced job-candidate matching, and reduced time-to-hire. However, the study also uncovers significant challenges, including the need for specialized AI skills, concerns about job displacement, and the importance of striking a balance between automation and human touch in the recruitment process. The research offers valuable insights and recommendations for businesses in Hanoi aiming to harness the potential of AI in HR recruitment, emphasizing the need for strategic planning, workforce upskilling, and the development of ethical guidelines. The study contributes to the growing body of knowledge on AI applications in HR and provides a context-specific understanding of AI's impact on recruitment practices in Hanoi's business landscape.